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We all have ideas. Some might be good and a few brilliant.
But… how to go from an idea to reality?
A common mistake of a significant proportion of those who think creating an online sales platform is that internationalization is merely the translation of the product description for different languages and activate the platform translation.
Nothing could be further from the truth.
On-line sales performances evaluations can’t be restricted to global values. Of course they play a vital role in global appreciation, but today’s technology already allows us to make decisions regarding price changes, promotions, content organization and presentation in a more segmented way.