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A common mistake of a significant proportion of those who think creating an online sales platform is that internationalization is merely the translation of the product description for different languages and activate the platform translation.
Nothing could be further from the truth.
We all have ideas. Some might be good and a few brilliant.
But… how to go from an idea to reality?
It’s true that more and more we need to answer to the individual and not the group. There is no reason why we should send a message at 9am when the customer prefers to receive it by late afternoon. Or during weekends. Why should we send a campaign about a product to a customer that is simply not interested in, or is not the target market for it? Sending the same email to thousands of people at the same time, is a thing of the past.