Analysis & Reaction.
Two simple words that many companies tend to ignore
The best way to increase your sales is to analyze the data your platform gives you and act upon.
A common mistake of a significant proportion of those who think creating an online sales platform is that internationalization is merely the translation of the product description for different languages and activate the platform translation.
Nothing could be further from the truth.
There is nothing more frustrating that to deal with companies were every employee decision is dependent on a head nod or emails from his director. Not delegation operations, no matter how simple they are, foment a inoperative culture that is no longer compatible with the reality of the current market.
On-line sales performances evaluations can’t be restricted to global values. Of course they play a vital role in global appreciation, but today’s technology already allows us to make decisions regarding price changes, promotions, content organization and presentation in a more segmented way.
It’s true that more and more we need to answer to the individual and not the group. There is no reason why we should send a message at 9am when the customer prefers to receive it by late afternoon. Or during weekends. Why should we send a campaign about a product to a customer that is simply not interested in, or is not the target market for it? Sending the same email to thousands of people at the same time, is a thing of the past.
An on-line store platform development and implementation must be considered as an integral part of your company and business model. Two means to the same end.
We all have ideas. Some might be good and a few brilliant.
But… how to go from an idea to reality?
We have a place where we can present our products and / or services to the world and immediately start doing business is the main advantage of e-commerce platforms.
The flexibility that they brought to the market in recent years makes the range of needs and specific features required by businesses are the covered party.